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Spica Marketing: About Us

Spica Marketing Pvt Ltd was founded by Siddharth Varma in October 2015. Spica Marketing seeks to address underserved markets in India by introducing global brands that have a clear point of view on quality, sustainability and authenticity. 

Siddharth Varma

Siddharth Varma was the Asia Franchise Managing Director for a multi-brand fast-food chain from 2010-13, overseeing its business in 13 countries--including Japan, Korea and Indonesia,


Prior to quick-service restaurants, Siddharth spent 12 years with a US sportswear brand, joining as part of the India start-up team. He was Managing Director India from 1999-2003, before holding marketing roles in Europe and Asia Pacific, and then becoming President of their Japan business. 


Siddharth holds a B.Tech. in Engineering from IIT (BHU). 


Email: siddharth@spicaltd.com


Pankaj Verma
Partner - Business Development

Pankaj Verma started his career at a US sportswear brand in 2000 and was then responsible for establishing its retail presence and expanding its sales and distribution network in North India.


He started a retail business in India in 2013, opening and operating his own retail outlets in his geography of focus: North India.


Pankaj holds a Post-Graduate degree in Management.


Email: pankaj@spicaltd.com


Vijit Channa
Partner - Operations & Ecommerce  

Vijit oversees commercial and retail operations for Spica with an emphasis on Canterbury and Newton Running. 

After doing a Masters in International Business from Rhode Island, he spent 14 years mastering modern retail in the Middle East and more recently India. 

Email: vijit@spicaltd.com

Vishay Gupta
Digital Marketing & E-commerce  

Vishay manages the digital marketing, social media and Amazon channel for Spica Marketing

He has more than 10 years of experience working with FMCG, E-commerce and his own startup post his MBA in Marketing from SIBM, Pune

Email: vishay@spicaltd.com

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